Simulations Publications, Inc., (SPI)
was formed in 1969 by
James F. Dunnigan, as an entity to oversee the publication of
Strategy
& Tactics, which Dunnigan purchased from Chris Wagner for
the price of one dollar. Dunnigan and SPI quickly became established
as more than just a magazine, however, and began producing wargames
for both separate sale as well as the revolutionary step of
including them in the magazine for subscribers. SPI aggressively
entered a market dominated to that point in time by
The Avalon Hill Game Company and
adopted many other business concepts and practices in addition to
its ambitious production schedule. SPI embarked on expensive
advertising campaigns, for example purchasing full-page ads in
Scientific American, and producing give-away copies of wargames
for subscribers and visitors to trade shows (Napoleon at Waterloo
went out to subscribers to S&T, while Strike Force One was
produced specifically as an introductory game). S&T quickly acquired
a much larger subscriber base than
The General,
though it was admitted that the magazine ran at a financial loss,
though it was able to claim the cost of the wargames it produced as
advertising costs. |
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Founded: |
1969 |
Produced: |
►Tactical Wargames
►Role Playing Game |
Demise: |
1982 |
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S&T evolved into a military
history magazine, and in 1972 a second magazine was started.
Moves became a
house organ for the SPI line of
games, with an emphasis on variants, game design and analysis.
Advertisement from Strategy & Tactics
#18, the first issue printed under James F. Dunnigan. "Poultron
Press" later became SPI.
Tactical Games and Test
Games
SPI pioneered tactical
games, producing Tac Game 3, the very first commercially produced
tactical level board wargame, and followed it with several other
titles. They printed a set of miniatures rules in S&T, T-34,
and were the first to introduce a squad-based tactical wargame in
Grunt, which was also the first of the SPI magazine games to
include die-cut counters. Early games were low in physical quality,
particularly in comparison to Avalon Hill titles. Tac Game 3, for
example, featured hand-drawn counters and a monochrome map. Rules
for many early titles came printed on large fold-out sheets, and a
variety of (often unwieldy) containers were pressed into service in
the early years of SPI's existence, the most enduring being the flat
counter trays with clear tops that are most familiar to collectors
today.
Two series of games ran
concurrently early in SPI's history. Test Series Games were an early
form of what we call "beta-testing" today. In exchange for the
promise of a steady flow of new games to play, SPI offered - for
sale - low-quality test games in order to receive feedback prior to
revising and offering them for mass distribution.
At the same time, a series
of "Tactical Games" was planned. Tac Game 3 became PanzerBlitz,
the rights for which were sold to Avalon Hill. Most were set outside
the 20th Century era. Tac Game 1 became Combat Command.
Innovations and Demise
SPI pioneered the use of
user feedback in their magazines, and the use of market research,
collated by computer, permitted them access to information that in
theory gave them great power to make sage business decisions. The
wargaming market grew rapidly in the 1970s and 1980s, but increasing
financial difficulties led SPI to bankruptcy in 1982, and its assets
were acquired by TSR.
The transition from SPI to
TSR was not without complications; Fire & Movement followed the
story. Robert J. Johannes, of the law firm Michael, Best &
Friedrich, wrote to the magazine to clarify some of what
happened:
For your information,
and that of your readers, TSR loaned approximately one-half
million dollars to SPI. The loans were secured and
collateralized by substantially all of the assets of SPI. When
SPI defaulted on repayment of the loans, TSR, in its capacity as
a secured creditor, foreclosed its loans and realized upon the
collateral in satisfaction and discharge of the SPI debt. TSR
thereby acquired assets of SPI. TSR did not, however, acquire
SPI's debts and liabilities, nor did TSR assume such. TSR did
not acquire SPI as a going business.
However, because of
... the words "sale," "acquisition" and "buyer" (in an article
in F&M) your readers may be misled into believing that TSR did
acquire SPI as a going concern and, albeit incorrectly, may
infer that TSR acquired and became liable for SPI's liabilities.
Nothing could be further from the truth...1
A large number of SPI staff went on to form
Victory Games under the auspices of Avalon Hill, but only a few
titles were published by either TSR and VG in the 1980s as the board
game market declined.
The events that have led
to the formation of Victory Games are legion, and many
viewpoints of those events have already emerged. Perhaps it
would be helpful...to learn the personal viewpoint of the
Victory Games staff...
Throughout the autumn of
1981, the design staff and SPI in general seemed to be chugging
along at a fairly happy pace, despite news that the Christmas
buying season had been less than kind to our marketing
projections. By December, the outflow of product had slowed
somewhat, as printers and other vendors began to hold jobs for
"ransom" until due payments were received. Such "hostage"
situations were considered mildly disruptive, but their
occurrence was not viewed with alarm. SPI's history for the
previous year or two had been checkered with such events; we had
learned to live with cash-flow problems on a week-to-week basis.
The difficulties that
gradually accumulated during this period....can be generally
indicated in a few key areas. Out-of-stock games failed to
return to stock, and thus orders went unfulfilled. Mechanicals
for numerous projects piled up...Maintenance service for such
critical equipment as photocopies and typesetting machines
became increasingly difficult to procure...Unpaid bills mounted,
occasioning even a legendary threat against the life of one
financial staff member.
...December 30 (1981)
was the date ever to be known as Black Wednesday. On this day,
the creative staff was unexpectedly called into President Chris
Wagner's office. At that time, we were informed that throughout
the company, department heads were conducting simultaneous
meetings.2
Tactical
Games Published by SPI
(envelope/boxed titles - for
magazine titles, see S&T)
Notes
-
"Bits and Pieces:
The SPI Story Unfolds" Fire & Movement Magazine, No. 29, Sep-Oct
1982
-
Ibid, a reprint of a letter
signed by Mark Herman, John H. Butterfield, Eric Lee Smith,
Gerry Klug, Jerry Glichenshouse, Trish Butterfield, Ted Koller
and Bob Ryer
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